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Tele Atlas HD Traffic Delivers New Standard in Real Time Traffic June 27, 2009

Posted by Bahadir Sahin in English, Haber (News).
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With congested roadways and ever-increasing travel times, mapping application users are seeking ways to save time and money getting to their destinations. Digital maps and dynamic content provider Tele Atlas can now help them more clearly see what’s ahead with Tele Atlas HD Traffic, a robust solution for navigation and location based solutions designed to find the quickest routes to destinations using “live” road conditions.

Tele Atlas HD Traffic sets a new standard for traffic solutions, which typically rely on a single data source to judge traffic conditions. Tele Atlas HD Traffic contains up-to-the-minute information from multiple data sources, including anonymous GPS measurements from personal navigation devices and mobile phone signals, road sensors and journalistic data. Using proprietary and tested methods, Tele Atlas dynamically merges this information and makes it available in real time to customers in the personal navigation, cell phone, fleet management, government and in-vehicle markets. When HD Traffic is added to a navigation solution, end users can be automatically rerouted around jams and potentially save time and money, minimize environmental impact, and enjoy a significantly improved navigation experience.

“Market research shows that consumers want traffic information, but the industry has been challenged to deliver a useful solution because it requires access to detailed, live traffic data,” said Rik Temmink, Vice President of Global Product Management, Tele Atlas. “Our offering uses a proprietary data fusing method, whereby we efficiently process large data sets from multiple sources, and thus can instantly deliver far more comprehensive and accurate views of the traffic situation.”

Tele Atlas HD Traffic can be efficiently delivered to any connected, mobile device and features: