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PBBI is new name for former MapInfo February 1, 2009

Posted by Bahadir Sahin in English, Haber (News).
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A locally-based global technology company was renamed Wednesday in order to better market its critical data analysis services to its customers.

Pitney Bowes Business Insight, PBBI, a new business composed of the former Pitney Bowes MapInfo and Group 1 Software, was unveiled to provide integral location and communication intelligence for companies that need an accurate view of their customer base to integrate into their daily business operations.

The companies had merged in 2007, with the unit then-referred to as the Pitney Bowes Software Group, after Pitney Bowes, a Fortune 300 company with annual revenues of $6.4 billion, acquired Group 1 in 2004 and MapInfo in 2007.

Mike Hickey, president of PBBI, said that the companies had spent the last 16 months learning the best ways to work as one toward the goal of a successful future.

“This is sort of the beginning of the reinvention of Pitney Bowes from a branding architecture perspective,” said Hickey. “Now we believe we have a tight message around who the company is, what we stand for, what our value propositions are, and what we can bring to our customers as a new combined entity.”

The company currently employees roughly 1,700 employees at its headquarters on the campus of the Rensselaer Polytechnic Institute Technology Park, where 12 full-time jobs were cut in December due to declining economic conditions.

According to Hickey, the process of combining the two businesses was a challenging endeavor which took a fair amount of effort to overcome.

“Everybody in the business had their own little personal journey they had to get through,” said Hickey. “And how we tried to focus that was — instead of trying to take things from one company or the other — to create a vision for the future that each company could move toward.”

However, for customers who have grown attached to the former brand names of MapInfo and Group 1, Hickey said that Pitney Bowes will continue to use those names to help identify and describe their product categories.

“We’re not trying to destroy the old brands,” said Hickey. “In fact, we want to utilize that strong passion a customer could have for them.”

Pitney Bowes Chairman and CEO Murray Martin also noted that with nine decades of experience, the company knew what organizations need to succeed in today’s economic environment.

“Pitney Bowes is committed to delivering valuable, innovative solutions that empower companies worldwide to connect with their customers in more meaningful ways,” said Martin. “Pitney Bowes Business Insight will enable Pitney Bowes to deliver a broader range of solutions that empower our customers to reduce operating costs, make more intelligent decisions and enhance bottom line results.”

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