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New maps for all of Europe November 9, 2008

Posted by Bahadir Sahin in Calismalar (Studies), English, Haber (News).
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GfK GeoMarketing recently released the GfK Europe Map Edition 2008/2009, which contains thousands of new additions and updates. With around 1,000 digital maps for 42 countries, the map set is an ideal instrument for precision regional planning and geomarketing activities.
GfK GeoMarketing recently researched the several thousand administrative boundary changes that have occurred over the past year across all of Europe. The result is the new GfK Europe Map Edition – a collection of over 1,000 digital maps of 42 European countries that reflects the many changes of the past year.

Each year, many European countries – particularly in central and eastern Europe – change their administrative and postcode boundaries. For example, Latvia now has 167 fewer four-digit postcodes than it did in the previous year; Lithuania has 106 additional five-digit postcodes and Sweden has 109 new five-digit postcodes; as a result of the redrawing of county boundaries in the German federal state of Saxony Anhalt, 1,014 municipalities now have new identification numbers; after the recent postcode reform in Malta, the number of three-digit postcodes has increased from 28 to 68.

Up-to-date maps are essential for accurate spatial analyses
All of these and many other changes have been implemented into the digital maps for 42 European countries included in the map set. This gives companies a reliable and up-to-date basis for their Europe-wide planning activities. In association with a geomarketing software application or geographic information system (GIS), digital maps serve as a foundation for boundary-crossing expansions and sales territory planning. The maps allow companies to analyze the regional distribution of company data and market potential.

“Up-to-date maps are vital for successful geomarketing,” explains Klaus Dittmann, head of GfK GeoMarketing’s cartography division. “Otherwise, information on locations and customers cannot be correctly imported into the maps. Consequently, GfK GeoMarketing updates its European maps every year. This requires an enormous amount of research and employee hours, because conditions vary widely among individual countries.”

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