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CRM-Compatible Geomarketing Maps for Turkey Available September 6, 2008

Posted by Bahadir Sahin in Calismalar (Studies), English.
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Bruchsal, Germany-based GfK GeoMarketing has released 25 new digital maps for Turkey. The map set includes what company officials say is a “comprehensive digital map of the country’s five-digit postcodes.”

These maps offer companies a basis for geomarketing — analyzing of the Turkish market with respect to region-specific criteria.

GfK GeoMarketing recently updated and expanded its digital map set for Turkey. The revised map set includes a map with coverage of the country’s 3,273 five-digit postcode districts as well as a map featuring 6,754 urban and rural neighborhoods.

Digital postcode maps are supposed to give companies a basis for sales territory and expansion planning. In conjunction with a geomarketing software application, “the maps allow businesses to visualize their company and market data through the use of the postcodes associated with this information,” company officials say.

Companies can determine customer distribution, branch turnover volume and market potential using the digital maps.

The production of highly accurate digital maps of Turkey poses significant challenges, mostly due to the fact that reliable sources of information “are hard to come by,” officials say. And as an Istanbul resident First Coffee can attest to the truth of that statement. Those that do exist are often incomplete or contain contradictory information. In fact, accurate digital maps of Turkey are rare.

The maps have been cross-checked with maps from TeleAtlas, a GfK GeoMarketing partner. The maps are compatible with any standard geographic information system, CRM system and other digital environments, company officials say.

In June Telcordia (News – Alert), a vendor in the development of IP, wireline and mobile telecommunication software and services, and Gantek Technologies, a vendor of information and communication technologies in Turkey and the surrounding region, announced that the Telcordia Number Portability Clearinghouse and Telcordia Number Management System were selected by Avea and Vodafone (News – Alert) to facilitate number porting in Turkey.

In early 2007 Turkey announced plans to implement number portability for the country’s service providers. Avea and Vodafone issued a request for proposal and selected Gantek, which uses the Telcordia Number Portability Clearinghouse and Telcordia Number Management System as the main application software.

Avea and Vodafone then donated the product to Turkey’s telecommunications regulator to expedite the rollout of number portability in the region.

The Gantek-Telcordia team was selected based on Gantek’s experience in the telecommunications sector and Telcordia’s “number portability implementations expertise, customer base and readiness,” Telcordia officials say.

System implementation and testing needed to be completed in120 days, which has already been accomplished.

“We understand the local culture and unique operating environment in Turkey,” said Selda Bagdat Bahadir, general manager at Gantek.

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